Website Copywriting for Beauty Brands looking to make every click on their website count
Messaging strategy and website copywriting to make you the brand people remember and need in their routines
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messaging strategy
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website copywriting
/ messaging strategy / website copywriting
In person, people tell you they’re obsessed with your products.
Online, it’s a different story. You’re not seeing that same energy and conversions pouring in.
You know your product and offer are 10/10.
How you communicate it through your website might be the problem
It’s not clearly communicating what you do and how you do it differently (and better)
It’s saying too much and coming across as confusing
Sounds very beige and is blending with every other brand out there
TL;DR: Your website needs to make people care and drive action.
Website Copy & Messaging Strategy that gets your future customers from homepage
to checkout
Get a website that clearly communicates what your brand offers, how you do it differently and better than anyone else, and who you’re for. We make your product irresistible, so every click drives action, creating micro-conversions and sales.
We start with messaging (what you need to say) and then translate that into hyper-specific, conversion-driven copy injected with your brand’s rich story and personality.
The result is a website that acts like an anchor for your brand. A place that turns traffic from social, press, and retail interest into action.
What you get:
90-minute strategy session
Research that uncovers your place in the market
Mini Messaging Guide breaking down your story, voice, and personality so you know what to say and the best way to say it ($1000 value)
Map of your customer’s buying journey through your website
4 Pages of website copy optimized for conversions (homepage, about us, hero product, one extra)
Timeline: 4 to 6 weeks
Website copywriting packages start at: $2999 USD / $ 3,599 CAD
Add-ons:
Additional pages: $450 USD / $540 CAD
Additional product display pages: $150 USD / $180 CAD
How it works
1 Discovery
I soak up as much of your brand as possible. This includes an in-depth discovery questionnaire, strategy session, and market research.
2 Messaging
I make a plan to determine exactly what we need to say and how to say it to get your audience to listen and care.
3 Copywriting
I put pen to paper (or hands to keyboard) and start writing, following the messaging direction.
4 Collaboration
We take your copy to 100% together. You’ll get to see your copy and add edit requests and suggestions, so it is a perfect reflection of your brand.
This is for you if…
You’re rebranding and want to re-introduce yourself with a stronger and more refined presence
You’re entering a new market and need to connect with a new audience
You’re pre-launch and want to get it right from day one
You went to market quickly with DIY and AI support, and are ready for something tailored to your business and audience
You’re ready to see your website drive sales
This is me!
Wins you can expect
A website you are proud to show off and direct people to
Copy that feels like it actually embodies your brand’s personality
Clarity over how to articulate your brand and its genius
Copy that you can repurpose for other marketing channels
My clients have used their website copy to guide their email flows and social media posts.
The confidence to say a very enthusiastic YES to PR and collabs. Drive traffic to your website knowing it’ll do the heavy lifting!
Your Investment
Website copywriting packages start at:
$2999 USD / $3599 CA
Add-ons:
Additional pages: $450 USD / $540 CAD
Additional product display pages: $150 USD / $180 CAD
Answers for your Qs
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Payment is accepted via Stripe for clients outside of Canada and through e-transfer or Stripe for clients in Canada. I offer payment plans depending on the size of the project. I always require a 25% deposit, and the remaining payments can be split three or four ways.
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The major benefit of hiring a beauty copywriter to write your website over a generalist is that I understand the context of the industry, what’s trending, and the nuances. After a decade working in this industry, I know that being a “clean” brand is not enough, I know that there are claims a beauty business cannot make, and can tell you the difference between a humectant and a moisturizer. So, you’ll spend less time on industry education, and you’ll get a strategic partner that gets the industry.
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No. My service only offers the words that will be on your website with a layout recommendation. If you need a recommendation, I have a great network I can put you in touch with.
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In all transparency, no. And anyone who promises you a yes, shouldn’t be trusted. There are many factors that influence the decision making process and sales such as the offer, and directing traffic to your website. What I can promise you is a well-researched, and carefully crafted copy that is unique to your business to give you the best chance to compete.
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As soon as you have the information you need to bring it to life. For pre-launch brands, you need to have your product information and formulation to a state of 85% done with no more changes to the formula. Ideally, 3 months before launch.
For established brands, book your project as soon as you know you need it. I tend to book out a month in advanced and copy usually takes a month and a half to complete. So, if you want your website done by October, you should book your discovery call in July.