2025 Black Friday Cyber Monday Recap
What worked for Black Friday 2025, a year of economic uncertainty and unrest. Written by an e-commerce copywriter managing 4 Black Friday campaigns for makeup, skincare, and lifestyle brands.
A Scent Experience in Reykjavik & a Lesson in Branding
What a hidden gem in downtown Reykjavik can teach us about branding and delivering an unparalleled customer experience.
How to get over writer’s block
We all have to write for our business. But what can we do when we can’t get the ideas or words out? Join me as I overcome my own writer’s block in this journal/guide where I uncover the factors I need to get the ideas flowing.
5 Women Changing the Face of the Beauty Industry
In celebration of International Women’s Day, I’m shining the spotlight on five women founders who are changing the beauty industry into a welcoming and inclusive space.
The Top 3 Mistakes Brands Make on Their About Page
The About Page is an essential part of your website. It provides an opportunity to create a connection, build trust, and show the human side of your brand. Don’t risk it by making these mistakes.
The secret to a beauty business that lasts
What lessons can we take from a woman who has been in business for 30 years?