Messaging strategy for beauty, wellness, and lifestyle brands

Helping your brand sound more human, stand apart, and sell more because of it.

book your discovery call

/

wellness

/

beauty

/

lifestyle

/ wellness / beauty / lifestyle

In today’s era of AI, it’s never been easier to write for your brand. But it’s also never been easier to sound like everyone else. The brands that are winning aren’t the ones saying more with beautiful words. They’re the brands speaking to one person, with one promise, and one story. 

Does any of this sound familiar?

  • You know your brand inside out, but struggle to explain it clearly

  • You’re watching brands in your niche grow while wondering why your products aren’t getting that same traction

  • When writing about your brand, you end up with long paragraphs of text that still leave you confused

  • Your messaging leans on words like “clean,” “all-natural,” “science-backed,” or “sustainable,” but nowadays, so does everyone else’s.

Messaging Strategy that gives your people
a reason to care

Your products may get people's attention, but your messaging helps your people understand why it matters. It’s what makes them say “This is exactly what I’ve been looking for.”

We'll create a messaging guide that clearly communicates your value, tells your story, and gives you the words to market your brand with confidence. 

What you get:

  • 90-minute strategy session to uncover your brand, your audience and goals

  • Market and competitor research to identify your positioning

  • Messaging guide including:

    • Clear value proposition

    • Brand story 

    • Founder bio

    • Mission statement

    • Elevator pitch

    • Voice, personality and copy guidelines

    • Brand one-liners to use as taglines and headlines

    • Messaging hierarchy (when to say what at each stage of your customer’s journey)

Timeline: 4 to 6 weeks

Your Investment
Messaging strategy with guide starts at: $2000 USD / $2400 CAD

Book Now

How it works

1 Discovery

I soak up as much of your brand as possible through a detailed questionnaire and a 90-minute strategy session.

2 research

I dig into your audience, competitors, and category to uncover opportunities for your brand to stand apart.

3 messaging

I use my Signature Blend for Trend-Proof Messaging framework, combining research, storytelling, and conversion strategy to build memorable messaging that is true to your brand.

4 Collaboration

You'll review everything before it's finalized. Together, we'll refine it until it feels unmistakably like you.

  • You're launching a beauty, wellness, or lifestyle brand and want a strong foundation from day one.

  • You've already launched, but your messaging isn't landing the way you hoped.

  • You're preparing to pitch retailers, investors, or media.

  • You're building a brand for the long term—not chasing trends.

  • You value thoughtful strategy over rushing to launch.

This is for you if…

This is me!

let's get started

Wins you can expect

  • The confidence to explain your brand in any room

  • Messaging you can repurpose across your website, emails, social media, and pitch decks

  • A clear point of difference your audience actually understands

  • A messaging guide your team can use to keep your brand’s presence consistent as you grow

Messaging strategy with guide starts at:
$2000 USD / $2400 CAD

Your Investment

start your project

  • Michelle helped me discover my branding voice

    "Michelle helped me discover my branding voice and how to use it across multiple platforms to create cohesion. She highlights your strengths and uses them to promote the brand and why you stand out. The branding “Bible” you get at the end is so easy to reference. Your statements, highlights, verbiage, mission statement, and values are all put together in ONE document so it’s easy to access and actually use."

    – Courtney Martin, Beauty Brand Founder 

  • Michelle really went in-depth with our brand

    "Michelle really went in-depth with our brand and all that it stands for. She figured out the key moments and created a story around them that sounds amazing and blends together nicely with the brand. Right on point with everything."

    - Maja Aleksic, Founder TARLI Cosmetics

Answers for your Qs

  • Messaging strategy defines what your brand says, how it says it, and why it matters to the people you're trying to reach.

    It's the foundation for every piece of marketing you'll create, from your website and emails to social media, packaging, retailer pitches, and beyond.

  • The major benefit of hiring a beauty copywriter to write your website over a generalist is that I understand the context of the industry, what’s trending, and the nuances. After a decade working in this industry, I know that being a “clean” brand is not enough, I know that there are claims a beauty business cannot make, and can tell you the difference between a humectant and a moisturizer. So, you’ll spend less time on industry education, and you’ll get a strategic partner that gets the industry. 

  • Your messaging guide isn’t finished copy. Look at it as the strategic foundation from which your copy is built from. 

    Some sections, like your value prop, founder story, and one-liners, can absolutely be repurposed into website copy. But the guide itself is designed to give you the strategy behind the words rather than polished page copy.

  • For pre-launch brands, I recommend booking your messaging strategy project as soon as you know your concept, product line, and goals. If you have already launch, I recommend booking as soon as you identify the need for clarity.