Email Marketing for Product-Based Beauty, Lifestyle, and Wellness Brands

Keep the conversation going with strategic email marketing that keeps your customers engaged, informed, and ready to build a routine with your products, and increase your recurring revenue.

book your call to get started

/

25% of your business revenue can come from emails*

/ 25% of your business revenue can come from emails*

Your warmest leads are already in your list. There’s no doubt that email works and is the most cost-effective way to tap into that existing buyer base. But are your emails working as hard as they could?

Does this sound familiar?

  • You don’t know what to email your list beyond another sale announcement

  • You’re unsure how often you should email your list (when is it too many?)

  • You’re not sure if your flows are doing what they’re supposed to be doing

  • People open your emails, but don’t click or buy

  • You’re sending random emails without a plan, just to check them off your to-do list

  • You know your existing customers are your biggest opportunity. You just aren’t sure how to keep them engaged.

*According to OptiMonk email marketing drives 25% of overall revenue for businesses using it strategically

Make the most out of every single subscriber with strategic email marketing

Support the entire customer journey, from welcome to repeat purchase, with timed automations and campaigns that feel like a natural extension of your brand.

Build Your Email Foundation

Klaviyo Email Automations

Automated flows often generate 40–50% of total email revenue by responding to real customer behavior. Instead of one-off campaigns, they guide subscribers through each stage of the customer journey with messaging that builds trust, addresses objections, and removes friction to purchase.

You’ll get a lifecycle strategy tailored to your business. Then, I’ll write, design, and implement every email directly in Klaviyo.

Includes:

  • Email lifecycle strategy based on your business and customer patterns to reach people with a personalized message that drives action

  • 4 Essential flows: Welcome, Post Purchase, Abandoned Cart, and Browse Abandonment

  • Complete service: strategy, copy, design, and implementation in Klaviyo

Investment: $2200 USD / $2640 CAD

Drive Recurring Revenue

Email Retainer

An ongoing partnership where I step in as your email communications strategist, translating your ideas, products, and priorities into thoughtful campaigns that support revenue without relying on constant promotions (because you don’t want to train your customers to only buy when there’s a sale!).  You stay focused on running your business, I make sure your customers keep hearing from you.

Three Packages, One Set Price

  • 2 Campaigns / Month

    For brands ready to build consistency and stay connected with their audience.

    Perfect for newer brands or those with smaller lists who want to establish a regular email presence without overwhelming their resources.

    Includes: Copy, design, implementation, monthly reporting, and monthly strategy call.

    $415 USD/month $499 CAD/month

  • 4 Emails/ Month

    For brands ready to turn email into a meaningful revenue channel.

    Ideal for businesses with an audience and a growing subscriber base that want to drive more repeat purchases and maximize the value of their list.

    Includes: Copy, design, implementation, monthly reporting, monthly strategy call, segmentation strategy, and account management.

    $625 USD/month $750 CAD/month

  • 4 Email Campaigns/ Month  (up to 16 emails/month)

    For established brands looking to fully leverage email as a core marketing and revenue channel.

    Designed for businesses with larger lists, steady website traffic, and ambitious growth goals that require a more sophisticated and consistent email strategy.

    Includes: Copy, design, implementation, monthly reporting, monthly strategy call, segmentation strategy, account management, quarterly flow review and optimization, A/B testing

     $1750.00 USD/ month  $2100.00 CAD/month

Retainer Commitment

A 3-month minimum commitment is required to start. This allows time to build momentum, gather insights, and create a strong foundation. After the initial term, you may continue on a quarterly, six-month, or annual basis.

  • She pulls everything together so beautifully, tying together messaging in multiple forms of marketing

    “I hired Michelle to clarify my brand’s messaging and create emails. Now, I have messaging that is refined and simplified, and beautiful emails. She pulls everything together so beautifully, tying together messaging in multiple forms of marketing and creating a seamless flow.  She is the real deal! Her attention to detail and genuine care for the brand presence are rare to find.”

    Alexia W. Founder Native Atlas

  • Her content provided the foundation for our launches. Literally everything was perfection.

    “I was blown away by Michelle’s ability to write about motherhood and speak my heart without knowing me for very long. It was so refreshing to work with someone who is so kind and professional. Working with Michelle gave me complete freedom and helped me solidify my brand voice and tone. Her content provided the foundation for our launches. Literally everything was perfection. But the biggest win was getting to enjoy my maternity leave and spending precious time with my family, knowing my content was taken care of”

    Kyra V., Founder, Lavender Meadows

the process

Step 1 Strategy

We kick things off with a discovery questionnaire and strategy session so I can understand your brand, customers, and goals. 

Step 2 Audit

I'll review your Klaviyo account, existing emails, and customer journey to identify opportunities.

Step 3 Creation

I write and design your emails. Each piece of content is reviewed and approved by you before I hit “send.”

Step 4 Optimize

For ongoing clients, I continuously monitor performance, test new ideas, and refine your strategy over time.

Book Your Discovery Call

What you can expect:

  • Thoughtful, on-brand emails your customers actually enjoy receiving. Nothing pushy or icky.

  • Consistent communication that keeps your brand top of mind

  • Fresh ideas for content, launches, and customer education (you can reuse all of this across channels!)

  • Clear monthly reporting so you can see what’s driving results

This is for you if

  • You’re ready to use email marketing as the revenue driver it can be

  • You want someone who can own your email strategy, not just execute tasks

  • You already have clear branding and are ready to put it to work

  • You’re building a business for the long term and want customers who come back again and again

Apply for Email Marketing

Don’t just take my word for it

Hear what one of our clients has to say about working together.

Answers for your Qs

  • I work with e-commerce brands that sell physical products, primarily in the beauty, wellness, and lifestyle space.

  • I use Klaviyo and recommend it for product-based businesses.

  • Email marketing needs time to build momentum. The first month is focused on onboarding, brand alignment, and refining your email direction. From there, we establish a baseline and optimize based on performance.

  • Absolutely! I recommend starting with a flows-only package to build your foundational automations. We can talk about email retainer after that’s set up. You’ll need clear brand messaging (audience, value proposition, hero product, and key benefits) and a defined brand identity before we begin.

  • I got you! Email volume can be scaled up during high-sales periods like Q4 or major launches to support sales opportunities.