DIY Shop

If you’re a brand founder DIY-ing your website (and maybe everything else), you’re in the right place. 

Welcome to MC Copywriting’s Digital Shop!

After writing dozens of websites for indie beauty, wellness, and lifestyle brands, I know exactly where most founders get stuck, and exactly what it takes to build a website that speaks to your customers and sells.

Sometimes you don't know what you don't know. I built these templates and tools to save you time, stress, and money so you’re not losing hours to research or missing out on conversions.

More resources are on the way, so stay tuned.

Digital Store

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Essential Website Copywriting Checklist
$27.00

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What they’re saying

  • “She sees your areas of potential strength and builds your voice around them. You may think you have a brand voice, but you haven’t discovered your actual brand voice until Michelle helps you find it.”

    Courtney Martin, Founder of Moody Mound

  • “Having worked with many freelancers over the years, I can only say that Michelle is worth her money. Not only is she a fantastic copywriter, she understands the beauty world well.”

    Gunilla Eisenberg, Founder of ISA ALEX Skincare

  • “Michelle is simply superb at what she does. She goes above and beyond in coming up with recommendations and ideas to further enhance the website visitor's experience. I look forward to working with her again."

    Kalpana Semple, Founder of KAIA Skin