Ready to elevate your brand from good to irresistible?
Let’s gloss your messaging, shine a spotlight on your story, and captivate your audience with attention-grabbing web copy and unmissable emails
You’re doing everything you can* to get more eyeballs on your brand
*hello trade shows, press releases, and influencer collabs
Now that they’re here, what do you do with all that attention?
When it comes to scaling your brand, aesthetic photography, sexy packaging, and a viral moment will only get you so far –
You want to maximize every second your future customer’s eyes are on you and get them to take action.
To get your people to add-to-cart and buy again, or get into your dream retailer (is Sephora on your radar?), you need a crystal clear point of difference that’s present in all your communication.
The secret formula? Your messaging, story, personality, and, most importantly, your customer.
Get trend-proof copywriting and messaging strategy that positions you as the biggest thing since the Beauty Blender
And gets your ideal customers and dream retailers dying to try your products
Brand Messaging + Website Copywriting
Website Makeover
For those ready to step into the next phase of their brand. Complete web makeover and messaging guide.
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Your website has been up and running for a while. You see traffic flowing to your site, but nothing more than that.
Maybe it’s not clear enough and people are confused.
Maybe, it’s not specific and your copy is coming across as–no offense here–generic.
You and your team have done what you can to get it going, but it’s time for professional TLC.
With the Glow-Up we work on the three foundational pages of your site so they clearly express
What you offer
How you do it differently (and better)
Who your target audience is
All while sprinkling personality to make your brand stand out even more.
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→ 90-minute strategy session to uncover your story, define your customer persona, and plan your website
→ Voice of Customer research so we talk to your people in their own words
→ Optimized copy for 3 foundational pages based on your messaging and target audience. Includes your Homepage, About page, and Impact page
→ Product Description Template you can use to enhance your existing product descriptions
→ Up to 2 rounds of revisions
→ Layout recommendations so you can envision your new copy on your website
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Starting at $2000.00 US
Website Glow-Up
For those needing clarity and the foundation. Three pages of your website re-vamped to speak to your target audience.
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As you’re busy building connections, talking to influencers, and pitching to retailers, you want to send them to a place that shows your brand’s best face.
Your existing copy has gotten you this far. It’s not bad, but as you’re planning on taking the next step in your business, you know it needs to change. It needs to reflect your audience, what sets you apart from the 1000 other brands out there, and why you are the best option for them.
A must-have for brands that…
Are planning to rebrand and come back as a new, better, and improved version
Need to change their messaging as their audience has evolved
5-7 week turnaround
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→ 90-minute strategy session to uncover your story, define your customer persona, and plan your website
→ In-depth market research that uncovers your place in the market
→ Customer survey to learn what they really think about you
→ Brand Messaging Guide breaking down your story, voice, and personality so you know what to say and the best way to say it ($1800 value)
→ 4 pages of copy optimized for conversions, including your homepage, about page, impact page and one of your choice
→ 3 product descriptions optimized for conversions
→ Up to 2 rounds of revisions
→ Layout recommendations so you can envision your new copy on your website
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Starting at $4000.00 US
Email Copywriting
Automated Flows
Sell on autopilot with on-brand email flows
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Building relationships happens right in your subscriber’s inbox, and we kickstart that connection with emails that reflect your story and personality. By keeping your audience engaged, we make them more receptive when the time comes to ask for a purchase. The result? An audience that's ready to buy year-round.
More than emails, planning your content will give you inspiration and direction for the rest of your content marketing. You’ll never find yourself short of ideas again.
Choose between:
Weekly newsletters
Biweekly newsletters
Retainer option available for 3 months, 6 months, or 1 year.
A minimum 3-month commitment is required.
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→ Monthly content-planning session so you don’t feel like you’re constantly playing catch-up
→ Copy for your emails formatted according to your template so you can easily copy and paste
→ 2 Subject lines per email and preview text for A/B testing so you know what’s working
→ Up to 2 rounds of edits
Add-ons:
Sales Emails
Scheduling into Klaviyo (as long as you have your templates set up!)
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Starting at $499.00 US per month
Newsletters
Nurturing emails that go beyond selling
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Get everything you need to…
✔️ captivate new subscribers
✔️ nurture new customers
✔️ retain repeat buyers.
We don't settle for the typical "here's your 15% discount, now shop with us" email approach. Every email is crafted to reflect your brand's unique story, tailored to address your customer's specific interests, and designed to drive action. We aim to make your customers fall in love with your brand all over again with every email they receive.
Choose between the following options:
Welcome Flow (up to 6 emails)
Post-Purchase Flow (up to 10 emails)
Abandoned Cart Flow (3 emails)
Winback Flow (3 emails)
2-4 week turnaround
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→ 2 Subject lines per email and preview text for A/B testing so you know what’s working
→ Preview text for all emails
→ Recommended scheduling and timing
→ Copy formatted according to your template so you can easily copy and paste
→ Up to 2 rounds of edits
Add-ons:Setting up Klaviyo Flow (only if you have your templates)
Additional emails
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Individual flows start at $450.00 USD
OR, get your foundation set up in one package
Starting at $1699.00 USD
Get Guidance and DIY-it!
Strategy Power Hour
The most productive hour of your life!
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Let’s spend one hour together talking about your business, copy, and next steps.
✔️Keeps you accountable if you’re still running the show
✔️Get direction and strategy you can hand off to your VA (or do yourself)
✔️Gain confidence in your next steps
✔️Feel like you’re finally moving forward instead of constantly playing catch-up.
Best for you if:
You love the idea of batching content but just can’t get it done
You and your team are planning a launch, or campaign and need messaging support
You’re still mostly running the show and need a partner to keep you accountable so you work on your business, not just in your business
Previous clients have used their power hour to:
→ Revise and improve existing copy
→ Plan their Black Friday campaign
→ Plan their newsletter content for the quarter
→ Get coaching and guidance when re-writing their website
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→ One-hour Zoom session all about you, your business and your copy. You’ll get a copy of the recording.
→ A document breaking down goals, key discoveries and next steps.
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$250.00 US per session
Or, get my brain on your brand every month for $200.00 US
(minimum three month commitment)
Website Audit
For those needing guidance to DIY it right!
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Are you or your team planning to redo your website and want to know what to prioritize?
This one is for you.
I put my detective cap on and look through every page, click every button, and read every product description to identify things that might be causing friction for your potential customers.
Link not working? Clunky checkout experience? Lipstick on your teeth? I’ll find out.
Best for businesses that…
Know something is off with their website, but don’t know what or where to start
Are DIYing and want to ensure they make the right changes to their site
Are considering investing in professional copywriting, but want to test the waters first
Psst… This is also a great way to skip the waitlist and get my input on your brand and website.
3-day turnaround
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→ A 45-minute video audit of your site
→ A document breaking down findings and recommendations
Add-ons include:
2-week follow-up call to go over implementation
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$449.00 US
I couldn’t be happier that I trusted Michelle with my brand copywriting.
She went above and beyond with her research, time, and presentation to make sure she fully understood my brand, product, and customer.
She delivered an incredible brand package that has been so useful and beyond anything I could have ever come up with on my own.
Michelle’s timelines and updates were accurate so I never felt left in the dark or worried about how the workflow was going.
Because her copywriting was exactly what I was envisioning for my brand, I even booked extra services with her so I can ensure the polished, seamless voice carries throughout every aspect of my business.
Megan Carte, CEO and founder of CarteHaus
How does it work?
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Meet-and-Greet
Submit your application (make sure you don’t hold back) and schedule your 30-minute clarity call.
If we’re a good fit, I’ll send you a proposal breaking down your options and we’ll start the onboarding process.
Let the fun begin!
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Discovery
Just as you wouldn’t recommend a skincare routine without knowing someone’s skin type, I will not make a recommendation without learning about your business.
This phase includes an interview with you, market and customer research, and message mining.
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Writing
Put on a face mask, play your current Netflix binge show, and relax—I’ve got it from here.
You’ll get a copy of the first draft presented in a Google Doc, where you can provide your feedback.
Then, I’ll edit and perfect it.
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Final Copy
Your copy is ready!
You’ll get it with a Loom video going through it all.
My goal is not just that you love the final product, but that you understand the strategy behind it.
It’s time to pass it on to your designer and celebrate! 🥂
Don’t see what you’re looking for?
I take bespoke projects on a case-by-case basis as I want to ensure we’re the best fit. Book your clarity call today and let’s talk about your project.
Michelle made me fall in love with my brand again
Having worked with many freelancers over the years, I can only say that Michelle is worth her money. Not only is she a fantastic copywriter, she understands the beauty world well.
She helped me find clarity and honed in on my messaging and my target customer. Her process is seamless and highly supportive. She over-delivered in all areas and, made me fall in love with my brand again.
Gunilla Eisenberg, Founder of ISA ALEX Skincare
Michelle really went in-depth with my brand and all it stands for
She figured out the key moments and created a story around it that sounds amazing and blends together with my brand. Right on point with everything.
Not only did she work on our copy, but she also made some valuable recommendations. As the founder, this helps me so much on a personal level to narrow down the niche and express it the way it truly should be.
We are very fortunate to have found her
Maya Aleksic, Founder of Tarli Cosmetics
Michelle takes your brand and levels it up.
She sees your areas of potential strength and really builds your voice around them. You may think you have a brand voice, but you haven’t discovered your actual brand voice until Michelle helps you find it.
She is an amazing copywriter and helped define our brand values and mission statement as well as a personal statement. These are very helpful to refer to when working with another brand, being interviewed on a podcast, or pitching to someone you’ve never met.
12/10 would recommend to anyone needing some copywriting help.
Courtney Martin, Founder of Moody Mound
Michelle is simply superb at what she does
In addition to having a wonderful, pleasant energy, she truly understands the beauty industry and the key details to make a website more engaging, and in alignment with what you want to achieve.
She goes above and beyond in coming up with recommendations and ideas to further enhance the website visitor's experience. I look forward to working with her again.
Kalpana Semple, Founder of KAIA Skin
Michelle truly understood our brand before she dove into the project.
Michelle made us feel like she was on our team right away. She is so genuine and explains her process thoroughly and professionally. I love the amount of facetime we had before the copy was delivered. I felt like she truly understood our brand before she dove into the project. The way the content is delivered is also beautiful, which never hurts!
Jen Davis, CEO of Nurst
Wins, wins, wins!
Got questions? I have answers
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I usually book a 1-2 months in advance, so get your application in as soon as you can! Keep in mind that website copywriting projects can take up to 5 weeks to complete. So, if you want shiny new copy ready for the holiday season, book for summer.
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During our project, I will offer some design guidance to ensure your copy pops. If you don’t have a designer on your team, I’m happy to refer you to some amazing designers I often collaborate with.
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I want to make my services as accessible as possible while still offering tremendous value. So, I do offer cash-flow-friendly payment plans.
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I LOVE working with agencies and designers. If you have a client in the beauty industry and want to give them copy backed by years of industry expertise, let’s talk.
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Please reach out to michellecarringtoncopy@gmail.com and let’s talk.