


Essential Website Copywriting Checklist
Everything your e-commerce site needs to move customers from curious to checkout.
This checklist breaks down every page and section your online store needs—from your homepage to your product pages—to make sure you're speaking to your customer at every stage of their buying journey. It’s not just what to include, but why it matters, with real-world brand examples to guide you.
Best for:
Founders who are just starting the process of writing their website and feel daunted with the empty page and Shopify template
Founders who have had their website up and running but want to ensure they have all of the elements in place before investing more into it
This guide is meant for e-commerce businesses — if you provide a service, this is not for you.
This is a downloadable digital product that will be emailed to you.
Everything your e-commerce site needs to move customers from curious to checkout.
This checklist breaks down every page and section your online store needs—from your homepage to your product pages—to make sure you're speaking to your customer at every stage of their buying journey. It’s not just what to include, but why it matters, with real-world brand examples to guide you.
Best for:
Founders who are just starting the process of writing their website and feel daunted with the empty page and Shopify template
Founders who have had their website up and running but want to ensure they have all of the elements in place before investing more into it
This guide is meant for e-commerce businesses — if you provide a service, this is not for you.
This is a downloadable digital product that will be emailed to you.
Everything your e-commerce site needs to move customers from curious to checkout.
This checklist breaks down every page and section your online store needs—from your homepage to your product pages—to make sure you're speaking to your customer at every stage of their buying journey. It’s not just what to include, but why it matters, with real-world brand examples to guide you.
Best for:
Founders who are just starting the process of writing their website and feel daunted with the empty page and Shopify template
Founders who have had their website up and running but want to ensure they have all of the elements in place before investing more into it
This guide is meant for e-commerce businesses — if you provide a service, this is not for you.
This is a downloadable digital product that will be emailed to you.